ThoughtWorks LIVE
Branding / Visual Design
ThoughtWorks LIVE:
India 2018
ThoughtWorks Live India is an annual invitation-only conference that brings together C-level executives, industry thought leaders and digital experts in the region. The theme for the 2018 edition was leveraging the power of AI for sustainable digital transformation. Check out the event page for more details about event summary, guest speakers, my sketch-note compilation and more.
My Role
My role as the lead designer was to come up with a brand identity for the event that is:
In-sync with ThoughtWorks’ overall visual brand guidelines, and
Celebrates the uniqueness of the dynamic, data-driven leadership space in India
Art Direction
I was responsible for conceptualization and branding based on the theme: AI-Guided Digital Business. This included understanding the user segment, creating the primary branding, followed by final playback to all the key stakeholders from the India leadership team.
Visual Design
Worked closely with the Head of Marketing, Content and PR teams to design all the communication material. Collaborated with AR/VR artists, videographers, animators, mobile app developers to build a consistent experience throughout.
Process
Excerpts from the pitch
Signature Video
Art Direction: Anirban Ghosh / Motion Graphics: Khaidem Suman Singha / Licensed Audio: Alkis AJ studios / Digital Shapes
Microsite
Check out the full microsite here.
Publication & Packaging
Illustrations for Experience Zone: Showing different stages of AI evolution:
Single-task Machine
Intelligent Exoskeleton
Smart Autonomous System
AI-first Revolution
You = Humanoid
